Hospitality Strategy - Hotel Nice City Center: 180 room Midscale
France
France is one of Europe's largest countries. It is bordered by six countries other nations: Germany, Belgium, and Luxembourg to the northeast, Switzerland, and Italy to the southeast, and Spain to the southwest. The United Kingdom borders France via the English Channel. The country is considered to be the gateway to Europe as there are several large international airports (two of these can be found in Paris), ferry terminals, and the France rail service.
France is one of the most popular tourist destinations in western Europe. Tourism plays an important role in social and economic benefits in France. Different city in France has their own importance for their tourist destination. Nice is the second largest tourist destination in France after Paris, the capital of France.
Region COTE d'Azur
Cote d'Azur is one of the biggest regions in France located in the southernmost part of France located near the sea so that's why it is famous for its some of the world's amazing beaches. It is one of the largest and biggest regions of France, the Mediterranean coastline of the southeast corner of France. There is no official boundary, but it is usually considered to extend from Cassis or Toulon or Saint Tropez on the west to the France-Italy border in the east, where the Italian Riviera joins. The coast is entirely within the Provence-Alpes-Cote d'Azur(PACA) region of France. The principality of Monaco is a semi- enclave within the region, surrounded on three sides by France and fronting the Mediterranean. Nice is one of the biggest cities in cote d'Azur best tourism destination in France and Europe.
City Analysis
1. Geographic: City - Nice, France
Capital of the French Riviera, Nice is one of the most popular tourist destinations in the world. Its assets are unique and numerous. Nice has an ideal location right between the Mediterranean Sea and the mountains, just a few kilometers from the Italian border. It boasts a mild climate, bright sun, diverse landscapes, and of course beautiful beaches with blue azure waters. A city of history, culture, art, creation, events, leisure, nature, and culinary flavors, Nice combines an authentic charm with the conviviality of the Mediterranean by offering a host of activities and sites to visit
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The natural beauty of the Nice area and its mild Mediterranean climate to the attention of the English upper classes in the second half of the 18th century, when an increasing number of aristocratic families took to spending their winter there. The city's main seaside promenade, the Promenade des Anglais owes its name to visitors to the resort. The clear air and soft light have particularly appealed to notable painters, such as Marc Chagall, Henri Matisse, Niki de Saint Phalle, and Arman their work is commemorated in many of the city's museums, including Musee Marc Chagall, Musee Matisse, and Musee des Beaux-Arts. Nice has the second largest hotel capacity in the country and it is one of its most visited cities, receiving 4 million tourists every year. It also has the third busiest airport in France, after the two main Parisian ones. It is the historical capital of the Country of Nice (Comte de Nice).
Transportation
Transport is one of the basic needs for people nowadays without transportation no one can travel from one place to another as there is no means of transportation tourism is not possible. It is the backbone of tourism. Like any other region of France Nice have its own transportation services provided to the people. We can get trains, buses, airplanes, trams, etc. We can get a variety of services through transportation in Nice.
Airport and Flights
Nice Cote d'Azur Airport is an international airport located southwest of Nice, in the Alpes - Maritimes department of France. It is the third busiest airport in France and serves as the focus city of Air France and an operating base for easy jets. In 2017, it handled 13,304,782 passengers. The airport is positioned 7 km west of the city center and is the principal port of arrival for passengers to the Cote d'Azur. Due to its proximity to the Principality of Monaco, it also serves as the city state's airport, with a helicopter service linking the principality and airport. Some airlines market Monaco as a destination via Nice Airport.
Passengers Per Year
|
Year |
Passengers |
Change |
|
Jan2018 |
731,977 |
12.8% |
|
2017 |
13,304,782 |
7.1% |
|
2016 |
12,427,511 |
3.4% |
|
2015 |
12,016,730 |
3.1% |
|
2014 |
11,660,208 |
0.9% |
(Figure 1: Statistics of passengers of last 6 six of nice airport from Wikipedia)
Airport Express
The first bus most people encounter on the arrival at Nice Airport is the Nice Airport Express. This bus connects the airport and the town, either the main train station, Route 99 - Gare SNCF - Nice Ville or Route 98 - the Port and Nice Riquier (Place Blanqui) via the Promenade des Anglais. The fare is 6 Euros, and the ticket also acts as a day pass on other local Lignes d'Azur buses and tram.
Lignes d'Azur Bus Services
The popular public bus system of Nice connects most parts of the city, and a single bus fare will get you quickly around Nice and to outlying areas of the city as well. Tickets are sold at Lignes d'Azur offices within the city center or pay the driver on boarding. You can pre-purchase tickets for a single trip - currently a flat rate of 1.50 euro per trip, a 10-trip multi-pass (10 euro), a single-day pass (5 euro), or a seven-day pass (15 euro). Local buses start at around 06.00 am but are warned many of them terminate as early as 19:00 pm, and routes to the outer lying areas of Nice may run only three or four trips a day, some only during the school term, and some not at all on Sundays. One of the more useful local buses is Route 23, which connects central Nice with Terminal 1 Nice Airport.
The Tramp
The Nice tramway is a 9.2-kilometer, single-line tramway in the city of Nice in Provence- Alpes- Cote d'Azur, France. It is operated by the Societe nouvelle des transports de l'agglomeration nicoise division of Transdev under the name Lignes d'azur. Opened on 24 November 2007, it replaced bus lines 1, 2, 5, and 18. From the start, the system had 0 Alstom Citadis tramps in service, providing a tramp every seven minutes. Since its inception, the number of passengers has increased from 70,000 per day in 2008 to 90,000 per day in 2011. The frequency gradually increased to every four minutes in 2011.
Given the success of the T1 line, the mayor of Nice Christian Estrosi created additional lines. The West-East line is to serve the Nice Cote d'Azur Airport to the west through the construction of a multimodal center and the Port of Nice to the east. This line will run through a tunnel in the center of Nice. A future extension of the west-east line, north along the Var valley, is also proposed. In addition, the Nice Cote d'Azur urban region decided to extend line 1 to the Pasteur neighborhood.
Trains
Trains (TER) connect all the neighboring towns along the coast from Ventimiglia across the Italian border through to Cannes, St. Raphael, and Marseilles, and some inland destinations like Tend and Grasse. The state national railway SNCF trains run from the main station Nice Gare Ville and are generally reliable, though late running is not unusual, and the service is plagued by not infrequent strikes. Long queues for tickets can often build up at popular times and it is advisable to allow plenty of time before travel. The stations are also served by France's high-speed inter-city trains, Trains Grande Vitesse (TGV). A seat reservation is mandatory on all TGV journeys, with frequent ticket inspection on board, so travelers without reservation are advised to wait for the next available TER service than chance taking the TGV. Trains run generally until near midnight and are often the only practical means by which to return generally until near midnight and are often the only practical means by which return to Nice in the late evening.
Road traffic along the RN7 between Nice and Cannes is often very congested, especially in the summer months, so it is often preferable to choose to train the cheaper and slower bus alternative when traveling west. Traveling east of Nice - towards Monaco - the bus is attractive to train.
2. Economical Situation
Nice has a thriving economy that seems to be going from strength to strength. Tourism generates the vast majority of the Nice economy.It has two main branches leisure tourism and business tourism . The city attracts five million visitors a year about half of which come from other European countries like Switzerland, Italy, Germany, and the UK Asper the data of cote d Azure tourists directly spend 5.8 billion euros generation 10 billion in revenue. Tourism expenditures are reported by tourists and associated with their stay, with our taking transportation to destination into account . Expenditure reaches 5.8 billion years (2014-2015 average). This does not include proceeds from casino games, which reached 364 million in 2015/15. The revenue collection through the tourist tax amounts to 11.8 euro million every year. Because of the multiplier effect, unreported intermediate tourist expenditure, and day-tripper expenditure the total revenue generated by tourism is estimated at 10 euro billion. Tourism is contribution to the local GDP is around 18 %.Visitor expenditure (air travel):703 euro per stay i.e. 99 euro per person per day (2014-14 average). 20% proportion of total expenditure resulting from business travel 64% proportion of expenditure resulting from foreign tourists
Since the terrorist attacks that claimed 86 lives in Nice on the night of July 14 2016 the tourism rate on the French Riviera have decreased by 10 percent according to estimations by the cote d'Azur Regional committee. This decline in the number of tourists coincides with a drop in revenue by 20% to 25 % for the sector. The decrease of arrivals in general. Its amplitude varies according to geographic zones, types of facilities, and clientele segments. Urban centers along with mid to high-end hotels are the most affected. In 2017, the number of visitors to the cote d azure all the types of accommodation combined increased by 5 percent reaching an absolute maximum of 5.8 million stay this performance is a historic record the last having been achieved at 5.6 million in 2000 and 2015. Foreign stays made by air even increased by14 percent in 2017 to reach 2 million. In the hotel industry, the average annual occupancy stood at 62 percent over the past year a gain of 2.8 points compared to 2016 with the number of overnight stay up by5 percent and approaching the first time since 2002 the bar of 10 million nights. According to David Lisnard President of CRT cote an Azure France. The year 2017 ended on a very positive balance sheet for the destination cote d'Azur France than to the recovery plan of 2.3euro million shared with France supported by the Department of Alpes-Maritimes, the Region, and the government.The increase in tourist numbers this winter season is confirmed in February and is in line with the positive trend of the year 2017.
Nice is certainly up and coming as a technological and business destination and is the only city in France to have been awarded IMB's "Smart City" award. This is reflected in the development of a new international business park, called Eco-Vale. Located in the Var valley, just to the west of Nice, this brand new development will constitute a business zone with a new exhibition center, multi-model transport hub, offices, and homes. This means the creation of thousands of new jobs, new homes, and a considerable amount of private investment. It also cements Nice's reputation as a growing, stable business economy and will draw on the city's international potential.
3. Political Situation
Nice is one of the fifth great cities in France it is as much popular as Paris. The metropolitan area of Nice, defined by INSEE, is home to 888,784 inhabitants and its urban area totals 933,080 inhabitants, which makes it the sixth largest in France. Nice residents of Vietnamese descent stand in front of one of the many Vietnamese restaurants in the city. Since the 1970s, the number of inhabitants has not changed significantly; the relatively high migration to Nice is compensated by the natural negative growth of the population. It has a 4800/km2 (12,000/sq. mi) of density of people currently residing in it. It is also the largest city in France that is not a regional capital; the much larger Marseille is its regional capital. Christian Estrosi was elected as mayor in 2008. He was re-elected for a second term in April 2014, as he is a member of the Republicans, the party supporting former President Nicolas Sarkozy. He resigned in June 2016.
Philippe Pradal replaced him as mayor on 13 June 2016. On 16 May 2017, he became mayor again resigning from his seat as president of the regional council.
After the terrorist attack in Paris in 2015, Nice has also suffered from some kind of serious terrorist attack in 2016. it was a very difficult time for the people of Nice that it drastically decrease no. of tourists in its area. Due to this the hotel business was not at its pace they drastically decrease their revenue. It was a hard time for Nice that it lost more than3 a million tourists after that, which was 20-30% of their sales revenue. As the tourism industry was a direct source of income it generates more than 5 billion in revenue. As we know that France is one the most developed country in Europe and most of the people are educated the government fallows strict law so that each and every people get equal right and justice. The political situation is good in France is average political stability because of good governance. There is low violence and terrorism. There is no political violence or any kind of tolerance and criticism between any religion. There are different types of flawed rules and regulations in each state or province of France.
The nice political situation is in a good condition there is no kind of violence. It is very suitable for tourists to visit as we know that accidents can happen to anyone in anytime so we must take good precautions to avoid a such accidents. The accident may not include any physical but it could be theft, robbery, and loss it could be small or big as per the people. One major risk that tourists might face during their trip to nice beach is grabs, pickpocketing, and robbery (purse, wallet, mobile phone .etc)
4. Tourism Data of Nice
4.1: Length of stay
The great Cote d'Azur, 1st the tourist destination in France after Paris, with 20 million tourists generating over 130 million overnight stays, as well as 1.2 million cruise passengers. The Great French Riviera constitutes the 1st French tourist destination, in front of the city Paris, for domestic clientele with 3.5% of total trips and 4.8% of overnight stays (2014/15 average). For foreign clientele, the region is ranked second, with nearly one out ten foreign stays in France, and a remarkable 1%share of the global market. The Great French Riviera's share of secondary residences in mainland France is 11% and 24% for sole foreign secondary residences. It is also the third hub of touristic investment in France(not counting Monaco). As Nice is a beautiful place to visit in France there are many places to see during the stay in it. Tourists can stay as long as they want to stay or they can stay for days long they can visit the places as per their interest. There are many historical monuments sites museums parks, casinos, etc. for enjoyment. Not only this much they can enjoy a cold seaside beach in the evening or a hot sunbath in the day. The length of stay depends on the activities that they would like to do. There are some major places to visit in Nice and some of them are The Promenade des Anglais, Discover the old town of Nice. Tourists can also enjoy the Italian Ice cream Cimiez neighborhood, the Nice Russian Orthodox Cathedral, Nice Carnival that is organized each year, and rest in the shades in Park Vigier. Do the Nice coastal walk people will love to take a tour inside the street of Nice and it can make them feel excited to see the history of beautiful Nice. Nice walking tour from the Promenade de des Anglais to Coco beach. They can also take a stroll at the Mont Boron whereas they can go to Phoenix Park for the relaxation of a whole day long tour.
